Sunday, April 12, 2009

End of Line Skin Care Products

Why does it often happen that when you've found a product that suits you, the manufacturers would drop the bombshell and declare they are the end of line items and will not longer by produced in future?

The usual reasons given are :

1. unpopular, which is defined more by the vendor rather than consumers. Many popular products have been terminated.

2. they must keep products in a range, for instance, honey, orange, or seaweed, and the product can't be sold in isolation.

3. satisfying some esoteric and high principled criteria such as fair trading, organic, natural, etc.
4. not in line with the overall marketing strategy

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