Laduree French Macarons in Westfield Sydney CBD

This fairly new kid of the block boasts of a recipe direct from France. Since opening last quarter of the year, Laduree has attracted a steady following even though the fad and craze of macarons have dissipated somewhat.

http://www.broadsheet.com.au/sydney/food-and-drink/article/laduree-brings-french-macarons-sydney

Though it does not have the aura of exotic gold dust promoted by Adriano, the King of Desserts,  in his version and interpretation of macarons, the traditional and original French macarons are equally popular.

http://www.sbs.com.au/food/recipe/11681/golden_macarons

Unlike the mass produced ones that are sold in some supermarkets and grocers, this French sweet has a much softer bite. Hence, Laduree comes with a higher price tag.

Thank God! Elastic, artificially flavoured and overly sweet macaron fillings are forgettable and unforgivable, this one is simple and pleasant.

Nevertheless, a macaron is a macaron. Except novice cooks, you can't go very wrong with it.

The tower or pyramid of macarons is a reminder of the Masterchef competition creations. Where did they draw inspiration from?

Like all exquisite branding, marketing a bundle of non-food items which are non-perishable can help to boost revenue and hopefully profits. Aromatic candles and body creams could lead you to imagine they are almost good enough to eat.