Wednesday, June 22, 2011

Retail sector down under : down and out

First to go were Border Bookstore, then Angus & Roberston, both under the same Australian ownership. So we thought that most Aussies don't really care about reading books and those who do like to read or need to purchase textbooks would source from discount websites, used bookstores and cooperatives in tertiary institutions.

The latest bad news is the receivership of Colorado Group. The Colorado brand has dragged the whole group down despite the better performing Mathers, Williams, Jag and Diana Ferrari. The prices are just not attractive given the price competition in the languishing retail climate. Over the past week, Colorado stores have cleared stocks rapidly following a slow start.

Not only do retailers have to be price competitive, they must market quality products to attract the tight consumer dollar. Chain companies which are exposed by higher proportion of rental and operating costs are hardest hit when turnover is slow down.

The double whammy comes from two main areas : competition with online stores and overseas shopping. Australian business costs are very high from rentals to labour costs (considering the low density, traffic and volume of business in other cities and countries). There is also little variety and uniqueness of products to appeal to jaded consumers. Many American, European and Japanese designer brands are either too expensive or not sold in Australia.

However, it is not good news for consumers withholding purchases as the cotton shortage and price increases is imminent. The higher prices expected have not been factored into the prices of manufactured clothings currently in stock.

For many Australian middle class who frequently dream of owning a small business or store but have not done so or managed to get out early must be really thankful. All the best to those who are are in and bracing for worse times.

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